Privacy Policy | Eddie AI

This policy explains how we obtain, process and disclose your personal information, in accordance with the requirements of the Protection of Personal Information Act 4 of 2013 (“POPIA” or “the Act”). Processing includes any lawful use of your personal information as defined by the Act.

At Eddie AI (“Eddie”, “we”, “our” or “us”), a product and subsidiary of Capture Video Productions (Pty) Ltd (“CVP”), we are committed to protecting your privacy and to ensuring that your personal information is collected and used properly, lawfully and transparently.

About Eddie AI

Eddie AI is an AI-powered photo enhancement platform designed for real estate professionals. We provide automated image refinement, generative editing services (including sky replacement, object removal and virtual staging), and related software-as-a-service (“SaaS”) products. Eddie AI is owned and operated by Capture Video Productions (Pty) Ltd, a South African company.

Parent Company: Capture Video Productions (Pty) Ltd
Company Registration: 2017/125659/07
VAT Number: 4230277701
Address: 41 5th Street, Voelklip, Hermanus, 7200, South Africa

About You

You may be a client, a trial user, an employee or a service provider to Eddie AI. Depending on your relationship with us, for the purposes of this policy you may be a data subject, an operator or another responsible party. Eddie AI applies this policy consistently, regardless of your role.

Key Definitions

“Responsible party”— a public or private body or any other person which determines the purpose of and means for processing personal information.
“Operator”— a person who processes information for a responsible party in terms of a contract or mandate, without coming under the direct authority of the responsible party.
“Data subject”— a person to whom personal information relates.
“Processing”— any operation or activity concerning personal information.
“Personal information”— information relating to an identifiable, living, natural person, and where applicable, an identifiable, existing juristic person.

Information We Collect

As the responsible party collecting and processing information about you, we undertake to comply with all conditions for the lawful and reasonable processing of your personal information as set out in Chapter 3 of the Act.

Upon receiving your consent, we typically collect the following categories of personal information:

Full name and surname
Email address
Physical or business address
Telephone or mobile number
Company or agency name
Billing and payment information (processed securely via Stripe)
Account credentials (authentication managed via Supabase Auth)
Images and photographs you upload to the platform for processing
Usage data, preferences and platform interaction history

We may also collect information automatically when you use our platform. Website and application usage information may be collected using cookies and similar technologies, which allow us to gather standard usage data. Where applicable, our cookie notice offers you the choice to consent to or decline such collection.

Where your information becomes available to us through other channels, we will collect it only in accordance with your consent and in compliance with the Act.

How We Process Your Information

We are legally obliged to ensure the quality of your information and to use it only for the purposes specified. We will process your personal information only for the purposes for which it was collected and as agreed with you. This is in keeping with the principle of minimality — processing must be adequate, relevant and not excessive.

Examples of how we may use your information:

To provide, maintain and improve our AI photo enhancement services
To create and manage your Eddie AI account
To process subscription payments and credit purchases
To confirm and verify your identity for security purposes
To communicate with you regarding your account and our services
For the detection and prevention of fraud, misuse or other unlawful activity
To conduct usage analytics or customer satisfaction research for the purpose of improving our platform
For audit and record-keeping purposes
To protect your legitimate interests
In connection with legal proceedings, where required

Where necessary, your information may be retained for legal or research purposes. We may also anonymise your data for statistical analysis, service improvement, trend identification or the development of new features — such anonymised data will not identify you personally.

Your Rights

Access to Information

You have the right to request a copy of the personal information we hold about you, as well as details of any third parties who have or have had access to your information. To make such a request, contact us using the details provided below. We will require proof of identity in a legally accepted format. Access requests may be subject to a legally allowable fee.

Objection to Processing

You have the right, at any time and within the determinations of the Act, to object to the manner in which we process your personal information.

Withdrawal of Consent

You have the right, at any time and within the determinations of the Act, to withdraw your consent to the collection and processing of your personal information.

Correction and Deletion

You have the right to ask us to update, correct or delete your personal information. We will require proof of identity before making changes. We encourage you to keep your personal information accurate and up to date. Should any modification to your information have a material impact upon you, we will inform you accordingly.

Information Security

We are legally obliged to provide adequate protection for the personal information we hold, to guarantee its integrity and confidentiality, and to prevent unauthorised access and use. We continuously review our security controls and processes to ensure your personal information remains secure.

Our security policies and procedures cover:

Physical and infrastructure security
Application, network and database security
Access control for personal information
Secure communications (TLS/SSL encryption in transit)
Encryption of data at rest
Security in contracting with third-party service providers
Retention and secure disposal of information
Acceptable usage policies for personal information
Governance and regulatory compliance
Monitoring of access and usage
Incident detection, investigation and response

When we contract with third parties (for example, Stripe for payment processing or Supabase for authentication and data storage), we impose appropriate security, privacy and confidentiality obligations to ensure the personal information we remain responsible for is kept secure.

While we have taken all reasonable steps to protect your information, no method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security. In the event of a security breach impacting your personal information, we will notify you as required by the Act and take immediate steps to mitigate the effects.

Disclosure of Information

We may disclose your personal information to our service providers who are involved in the delivery of products or services to you or to us. As specified by the Act, we maintain written agreements with such parties to ensure they comply with applicable privacy requirements.

We may also disclose your information:

Where we have a duty or right to disclose in terms of law or industry codes
Where we believe it is necessary to protect our rights, your safety, or the safety of others

Third-Party Services

Eddie AI integrates with third-party services to deliver its platform. These include, but are not limited to:

Stripe— for payment processing and subscription management
Supabase— for authentication, database and file storage
RunPod— for AI GPU inference processing

Each of these services is subject to its own terms and privacy policies. We encourage you to review them. While we take all reasonable steps to ensure the integrity and security of third-party services we use, we cannot endorse or accept liability for services and products outside our direct control.

Cookies

Our platform may use cookies and similar technologies to enhance your experience, analyse usage patterns and remember your preferences. You can manage cookie preferences through your browser settings. Disabling cookies may affect certain platform features.

Contact Us

If you have any queries about this policy, wish to withdraw consent, exercise your rights, or access or correct your personal information, please contact us:

Email: support@capturevideos.co.za
Address: 41 5th Street, Voelklip, Hermanus, 7200, South Africa